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When I first got the brief to do a new campaign for Cheez-It, my eyes immediately went to the sentence that read, Kellogg’s only uses cheese that has matured for six months or more. Then the light bulb moment: Let’s show the public what immature cheese acts like. After that, I just sprinkled in some of my best junior high school jokes and comedy gold was born.

Cheez-It - "Beating An Egg"
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